A Whole New Digital World Through Multimedia

A Whole New Digital World Through Multimedia

As a distinguished art and design college, The One Academy constantly sets benchmarks in creative education with its ‘Masters Train Masters’ teaching philosophy that sets itself apart from other institutions by curating international masters to impart knowledge and experience useful to potential graduates. At the recent POLYCON, an international digital media arts festival held at Bandar Sunway and Kuala Lumpur, The One Academy hosted a number of experts from the field of Multimedia to help boost interest in the thriving young sector.

Multimedia refers to the artistic use of different content forms or mediums such as audio, text, images and videos to communicate and generate more engagements among its audience, rather than one-dimensional communication media such as printed posters and screen advertisements. One primary goal of multimedia is to create two-way interaction between the medium and user through electronised and computerised devices.

In essence, multimedia requires a human input that triggers an output, and Takasu Masakazu is the go-to person for cutting-edge technology such as this. He considers himself an evangelist for artistic technology who innovates interactive technology. Takasu hails from teamLab, Japan, an “interdisciplinary creative group that brings together professionals from various fields of practice in the digital society” to break the boundaries between art, science, creativity and technology. 

Takasu during ‘Digital Art Connecting Art & Science’ at Technology Park Malaysia, Bukit Jalil, while wearing the interactive brainwave cat ears Necomimi.

At POLYCON’s Symposium held at Technology Park Malaysia, Bukit Jalil, his talk ‘Digital Art Connecting Art & Science’ highlighted some of the importance of integrating science and technology as they have the power to inspire change. Takasu displayed many of his interactive technology projects that not only portray the clever use of light, visuals and art, but also their skillful combination with innovative technology to wow audiences.

According to him, although technology is very important, it is also very common and universal because everyone has the same access to the same technology. The approach to creativity, however, is different in every culture. Therefore, Takasu was grateful that POLYCON also curated other experts from the creative community to stimulate one another with greater ideas.

A few other industry experts within the field of Multimedia included Johnason Lo from Taiwan, Irwin Quemener from France and Raven Kwok from United States. The three of them display the versatile range of the Multimedia field as they distinctly utilise similar knowledge for different artistic modes of communication. Irwin and Raven both incorporate coding in their works, but the former produces interactive visuals for live performances and the latter makes Hollywood-standard music videos. Johnason, on the other hand, founded the first motion design studio in Taiwan.

One of Raven Kwok’s projects displayed at POLYCON.

Speaker Johnason Lo at POLYCON, Technology Park Malaysia, Bukit Jalil.

Speaker Irwin Quemener at POLYCON, Technology Park Malaysia, Bukit Jalil.

The effectiveness of interactive media has caused the rise of the multimedia arena with endless possibilities. With that, the demand for a comprehensive digital media curriculum that combines computer graphics technology, aesthetics, and creative abilities skyrockets, providing new opportunities within broadcast design, movie tilting, motion graphics, special effects, interactive and web design, all of which are mandatory training in The One Academy.

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