Bachelor of Communication (Hons) in Integrated Marketing Communication, Infrastructure University Kuala Lumpur (IUKL)

Infrastructure University Kuala Lumpur (IUKL)

As a premier Infrastructure University in the country,IUKL is committed to produce high caliber graduates imbued with specialized skills and dedication to contribute to the country’s rapid advancement.

Bachelor of Communication (Hons) in Integrated Marketing Communication

Undergraduate (Diploma, Bachelor)

Infrastructure University Kuala Lumpur (IUKL)

3 years

Tuition Fees
RM 43700

Study Mode
Full time


Faculty of Arts, Communication & Education


3 years

Part Time / Full Time:



March, June, Sept/Oct


RM 43700

Entry Requirements:

  • STPM: Minimum 2 Principal Passes and a C in SPM English
  • A-Level: Minimum 2 Principal Passes and a C in O-Level English
  • UEC: Minimum 5Bs (including English)
  • Diploma/HND: Minimum CGPA of 2.00
  • Foundation / Matriculation: Minimum CGPA of 2.00
  • SAM/HSC/AUSMAT: TER/UAI: average 60% or higher in 5 subjects
  • CPU/CIMP: Average of 60% or higher in 6 subjects
  • IB: 26 points or higher based on 6 subjects
  • * Other Qualifications: As recognised by the Senate of IUKL as equivalent to STPM

Course descriptions:

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

Types of Subjects:

  • Year 1
    Basic Entrepreneurship, Basic Marketing, Communication Laws & Ethics, Corporate Writing, Critical Reading Skills, Free Elective 1, Free Elective 2, Hubungan Etnik / Pengajian Malaysia 3, Interactive Skills, Introduction to Corporate Communication, Introduction to Corporate Multimedia, Introduction to Integrated Marketing Communication, Office Application Technology, Mass Media and Society, Communication Laws and Ethics, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3
  • Year 2
    Branding Positioning, Co-Curriculum 2, Consumer Behaviour, Critical Thinking, Cross Cultural Communication, Free Elective 3, Human Communication, International Marketing, Internet Marketing, Introduction to Social Science, Managing Advertising and Promotion, Promotional Writing, Public Relations Practices, Publicity, Research Method, U2 Subject, U3 Subject
  • Year 3
    Creative Strategy and Production in IMC, Crisis Communication Management, E-Advertising, Effective Negotiation, IMC and Globalization, IMC Campaign and Planning, Industrial Training, International Relations, Knowledge Management, U4 Subject

Course Structure:

125 credit hours