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Showing Bachelor's Degree courses for Art & Design and Media & Mass Communication and Marketing, Advertising & PR
The programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.
This programme incorporates aspects on understanding consumers and how their perceptions are formed surrounding the product’s attributes.
If you have an innate desire to pursue a career in film, television, print and digital communication, then this specialisation maybe the right option for you.
This programme provides students with professional skills and knowledge, including in professional writing techniques, crisis and issues management, media and stakeholder relations and many more
This degree delivers a good balance between academic and vocational content that provides a good grounding in marketing and management theory.
Our program seeks to address the new demands of managing the social media element in advertising. Through our programme, students will be able to obtain cutting-edge industry standard's knowledge and practices.
This program emphasizes the quality of content and story-telling elements in the process of media production.
This course provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design.
This programme encompasses a range of subjects with a commitment to professional practice, creativity and employability.
Students learn a design-led approach to creating interactive media through subjects covering websites, mobile applications, games, new social media, and more.
Students will undertake a multitude of subjects designed for them to improve on their understanding of spaces and subsequently create better ones.
Subjects include Visual Skills, Critical and Cultural Studies Elective Internet Cultures, Visual Communication, The Live Pitch (Graphic Design), Competition Briefs, Self-Promotion, Negotiated Projects (Graphic Design), General Studies and more.
This programme develops students' industry and experiential expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups & promotional material.
The programme nurtures your design capabilities across a range of creative industry-relevant practices, from commercial, education, to environment, cultural, and communities.
This programme integrates theoretical and specialised practical knowledge to prepare students for a career in the fashion industry.
The programme equips students with industry-driven innovative and competent skills to create creative multimedia contents.
This programme takes the relationships between media and society to a greater height where students are exposed to various actors, interests and issues that revolve around the media systems.
This programme is designed for students who wish to develop a career in journalism with an emphasis on producing graduates that are highly employable in the media world.
This programme entails knowledge and skills for the technical understanding, writing, scripting, presenting and organising of traditional and new broadcast media.
This programme encompasses the basic knowledge and practical skills of advertising, media and communication.
This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector.
This programme produces graduates with knowledge of the Chinese media industry and training in news writing, editing & production in both traditional media & new media.