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Showing undergraduate courses for Art & Design and Media & Mass Communication
The programme equips students with industry-driven innovative and competent skills to create creative multimedia contents.
This programme integrates theoretical and specialised practical knowledge to prepare students for a career in the fashion industry.
The programme nurtures your design capabilities across a range of creative industry-relevant practices, from commercial, education, to environment, cultural, and communities.
This programme fosters your creativity to develop a personal signature style and specialised practical knowledge for the world of fashion.
The Diploma in Graphic Design programme develops your creative passion into an integrated curriculum that focuses on cultivating conceptual and technical design skills.
This programme encompasses the basic knowledge and practical skills of mass communication and advertising.
This programme entails knowledge and skills for the technical understanding, writing, scripting, presenting & organising of traditional broadcast & new electronic media.
This programme is catered for students who wish to develop a successful career in journalism and the media industry.
This programme aims to provide students a holistic exposure of media especially in this era of convergence.
This programme develops students' knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR writeups and promotional material.
The Multimedia Design programme enables you to communicate your own ideas and interests, and become a contemporary visual artist and interactive media designer.
The Foundation syllabi are well-designed to provide a comprehensive coverage of relevant subjects thus easing your post-secondary transition into your relevant undergraduate programme.
This programme produces graduates with knowledge of the Chinese media industry and training in news writing, editing & production in both traditional media & new media.
This programme develops professional media personnel, journalists in particular, who are at the forefront of professional and technical developemnts in their area of specialisation.
This programme aims to equip students with in-depth knowledge & insightful appreciation of the fundamental concepts, theories & creative applications in the field of mass communication.
Throughout this programme, the students will be taught the fundamental principles of art and design, as well as trained in the technical execution of design works.