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Showing undergraduate courses for Marketing, Advertising & PR
The programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.
This programme incorporates aspects on understanding consumers and how their perceptions are formed surrounding the product’s attributes.
This course provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design.
This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more.
This program emphasizes the quality of content and story-telling elements in the process of media production.
Our program seeks to address the new demands of managing the social media element in advertising. Through our programme, students will be able to obtain cutting-edge industry standard's knowledge and practices.
This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector.
This programme encompasses the basic knowledge and practical skills of advertising, media and communication.
This programme develops students' industry and experiential expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups & promotional material.
This programme encompasses the basic knowledge and practical skills of mass communication and advertising.
This programme develops students' knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR writeups and promotional material.
This course addresses the needs of the communication industry for PR professionals who have technical competence and an appreciation of the role of PR in Malaysia within a global environment.