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Showing undergraduate courses for Marketing, Advertising & PR
This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising.
Business programmes at IUMW are meticulously designed to produce high-performing individuals that can succeed in any context across the world.
The Diploma in Public Relations and Entertainment Management programme is delivered with a strong practical emphasis on entertainment management and public relations.
MSU's Bachelor in Visual Communication and Marketing is a combination of multimedia knowledge, graphic design and business skills.
This stimulating new degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns.
This programme develops students' knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR writeups and promotional material.
This programme develops students' industry and experiential expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups & promotional material.
This programme is designed to provide a practical overview of the function, skills and knowledge required to plan, organise, manage, promote and evaluate all sorts of events.
This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector.
This programme encompasses the basic knowledge and practical skills of advertising, media and communication.
This course addresses the needs of the communication industry for PR professionals who have technical competence and an appreciation of the role of PR in Malaysia within a global environment.
Our program seeks to address the new demands of managing the social media element in advertising. Through our programme, students will be able to obtain cutting-edge industry standard's knowledge and practices.
This program emphasizes the quality of content and story-telling elements in the process of media production.
This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more.
This course provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design.