Faculty of Arts & Social Sciences

Study Mode

Full time


Provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. 

Entry Requirements

  • STPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English) and at least a pass in Malay Language and History.
  • UEC: Minimum 5 Bs (inclusive of English) 
  • GCE A Levels: Minimum 2 Es and 5 credits in GCE O Levels/ SPM (inclusive of English) and at least a pass in Malay Language and History
  • Diploma in Business Administration: CGPA of 2.0
  • AUSMAT: Minimum ATAR score of 65%


February & September

Open Day

March (4 weeks), June (3rd week), December (first 3 weeks)

Course Overview

Initially, students will gain the vital knowledge that forms the basis of all business functions, involving Accounting, Finance, Management, Marketing, Law and Statistics. This will progressively lead to studies in other areas such as Entrepreneurship, Project Management, Information Systems, International Business, Social Media Marketing and Business Research Methods. In the final stages of the programme, there will be further development of knowledge in business management areas such as Strategy, the Supply Chain, Risk, Human Resource, Marketing, including Ethics and Global Cross-Cultural concerns.