Bachelor of Arts (Hons) Marketing (HELP CAT)

Application Dates
Applications Closing
31 Dec 2018
Course Overview
Bachelor's Degree
Tuition Fees
Please contact us for more details
3 years
Study Field


Centre for ARU Business Programmes

Study Mode

Full time

Entry Requirements

English Language

• IELTS: 6.0

• TOEFL: 81

• SPM: Grade B+

• 1119 (GCE O-Levels): Grade C

• UEC: Grade B3

Into Year 1

• A-Levels: 2 minimum passes, credit in Mathematics in


• STPM: 2 Principal passes (min Grade C+, CGPA 2.33), credit in Mathematics in SPM/O-Levels and passed English in SPM

• SAM: minimum ATAR 65

• Foundation in Arts or Business: CGPA 2.5 and credit in

Mathematics in SPM/O-Levels and passed English in SPM

• Unified Examination Certificate (UEC): B in 5 subjects

• Level 4 of MQF: CGPA 2.5

Into Year 2

• Diploma in related field or equivalent CGPA 2.5

• Credit in Maths in SPM and passed English in SPM

Open Day

January, March 17 & 18, 24 & 25, August, December

For more information on our Open Days, please contact us at 03-2716 2000 or visit us at

Course Overview

This degree delivers a good balance between academic and vocational content that provides a good grounding in marketing and management theory, whilst also preparing students for a successful career. Students will be prepared for a variety of roles within marketing such as product manager, brand manager, advertising executive and many other exciting roles.

The programme will also cultivate the intellectual capacity of students to help them continue to develop and keep pace with a changing business environment. Students will gain an excellent grounding for those who want to develop a career in Marketing. They will also gain exemptions from some modules on The Chartered Institute of Marketing Professional Certificate and Professional Diploma in Marketing awards.