Course Overview

With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.

Upon completion of the programme, graduates would acquire decision-making skills and be innovative in their approach in problem-solving. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

Faculty

Faculty of Business, Economics & Accounting

Entry Requirements

Applicants must have one of the following Entry requirements:

• HELP Foundation in Arts / Foundation in Science: Minimum CGPA score of 2.0 out of 4.0
• HELP Diploma in Business: Minimum CGPA score of 2.0 out of 4.0
• STPM: 2 C’s**
• A-Level: 2 passes
• Senior Middle 3 (UEC): 5 B’s***
• CPU: 5 passes with a minimum average of 50%
• Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
• Equivalent qualification

** The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
*** Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

Intakes

January, March*, May, August, October* 

* This intake is only applicable for those entering the programme without being granted any exemptions