Course Overview

This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching of new brands or rebranding through the various media.

Faculty

Faculty of Arts and Communication

Entry Requirements

Applicants must have one of the following Entry requirements:

• HELP Foundation in Arts / Foundation in Science
• STPM: At least 2 C’s
• A-Level: At least 2 passes
• Senior Middle 3 (UEC): At Least 5 B’s (including English)
• CPU: 5 passes with a minimum average of 50%
• SAM/TEE Examination: At least 5 passes with a university aggregate of 50%
• International Baccalaureate: At least 24 points
• Matriculation/Foundation: At least CGPA of 2.00
• Diploma: At least CPA 2.00
• SPM/O-Level: At least 3 credits (including a pass in SPM English, Bahasa Malaysia and Sejarah)
• Equivalent qualification

International Student Only

International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are first to enroll in the university Intensive English Programme (IEP) and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Intakes

January 9, June 1, August 21