Course Overview

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

Faculty

Faculty of Arts and Communication

Entry Requirements

Applicants must have one of the following Entry requirements:

• HELP Foundation in Arts / Foundation in Science
• STPM: At least 2 C’s
• A-Level: At least 2 passes
• Senior Middle 3 (UEC): At Least 5 B’s (including English)
• CPU: 5 passes with a minimum average of 50%
• SAM/TEE Examination: At least 5 passes with a university aggregate of 50%
• International Baccalaureate: At least 24 points
• Matriculation/Foundation: At least CGPA of 2.00
• Diploma: At least CPA 2.00
• SPM/O-Level: At least 3 credits (including a pass in SPM English, Bahasa Malaysia and Sejarah)
• Equivalent qualification

International Student Only

International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are first to enroll in the university Intensive English Programme (IEP) and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Intakes

January 9, June 1, August 21