Bachelor of Arts (Hons) in Communication and Public Relations

Application Dates
Course Overview
Bachelor's Degree
Tuition Fees
RM 64,900 (Malaysian student)
George Town, Pulau Pinang
3 years
Study Field

Course Overview

This programme provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals.


Department of Mass Communication


This degree programme provides a pathway to:

Postgraduate Study: This programme prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.

Career opportunities: Public Relations Strategist, Social Media Campaign Strategist/ Specialist, Campaign Director, Communications Specialist, Corporate Communication Manager, Event Manager, Public Relations Manager, Publicist or Branding Strategist

Entry Requirements

*STPM: 2 Principal Passes and Credit in English at SPM level

*GCE 'A' Level:

Minimum Standard: 2 Principal Passes (EE) and Credit in English at SPM/O-Level

Dual Award Required Standard: 2 Principal Passes (CC).
Applicants without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner

*UEC: 5 Credits (Min B6) and Credit in English at SPM/UEC level

*Foundation/ Matriculation:

Minimum Standard: Pass with CGPA ≥ 2.00 and Credit in English at SPM/UEC level

Dual Award Required Standard: Pass with CGPA ≥ 3.00

Australian Matriculation/ Foundation:

Minimum Standard: ATAR score of 55

Dual Award Required Standard: ATAR score of 70


  • Recognised Diploma with CGPA ≥ 2.00 and Credit in SPM/O-Level/UEC English or;
  • Diploma Media and Communication (Credit in SPM/ O-Level/UEC English is not required)

Open Day

December 2019

Next Intake Date

  • 26 August 2019
  • 22 September 2019

Applications Open Date & Application Deadline

Send in enquiry to find out more