Designing for the Masses

Design has existed since the ancient times, and has never ceased in its evolution to this day. In this 21st century, with the rapid speed of technological advancements that occur every day, it is safe to say that we are now witnessing perhaps the most breakthroughs in history, as mankind tears down barriers after barriers, as if nothing can stand in its way of attaining the new and exciting.

In this modern day and age, design exists and is in demand in almost every industry. From entertainment to media, advertising, fashion, architecture, creative and more, design is an essential element that fuels the world’s economy and our everyday lives. Design can be interpreted in so many various ways and therefore its possibilities are limitless.

One thing for certain is that design is always created for a purpose, whether to bring enjoyment or to serve a function. Great designs can change the way we live and do things for the better. Design has an extensive reach that touches on many industry sectors, some of them include: animation design, product design, game design, graphic design, fashion design, interior design, digital design such as for web, apps and more.

In the film and animation industry, character, set and environment design are crucial in the visualisation stage up to the production. Realistic characters and environment lend to the immersion of audience into the story and how deep they can empathize with it. In fashion, design trend changes through seasons of the year. From Spring Summer to Fall Winter, the designs vary from colours, patterns, materials and overall look.

Products are an inescapable part of our daily life, coming in the form of various designs to appease our need for function and aesthetic. Products with great designs and practical functions contribute to our ease of life and boosts efficiency. Out goes analog and in comes the digital – from game, web, app and advertising, it is all about design, solution and audience appeal. Living in this fast-paced age, access to solutions needs to be a click away.

At The One Academy, communication and art design are covered in many of the major courses – from Digital Animation, Advertising & Graphic Design, Illustration, Digital Media Design, Interior Design and Paris Fashion Design & Pattern Making. As an art & design institute committed to providing the best art education, students are nurtured passionately through its “Masters Train Masters” coaching philosophy through a panel of international industry experts. Excellent high-tech facilities and industry-standard equipment ensures a rewarding learning experience and heightened potential.

If the love for design courses through your veins, drop by The One Academy to find out which of the offered programmes is the one for you!

Art, Is It Still Relevant in Today’s World?

As we step into the digital age, we embrace technology and the ease that it brings. However, progress and (new stuff) comes at a cost. And right now, the cost seems to be art. Any era or period in time can be traced if one looks at the art produced in that timeframe. From ancient art to the renaissance period until the emergence of conceptual art, it remains a reliable way of understanding people and culture, even from way back then. But now, the question is if art is still relevant in today’s world?

The answer lies in what we constitute as art to be. In the olden days, a painting, a pottery or an installation was considered to be art. These things were often put on display in galleries, exhibitions, public places and more for all to see and enjoy. However, it can be said that things are no longer the same now. Can a certain piece of music be considered as art? How about an article of clothing or a style? What about a movie? Videogames? Can any of these be classified as art? A decade or two ago, the answer may have been a firm no. However, in this day and age, the answer will definitely be a resounding yes.

We have now arrived in a moment in time where art is seen as so much more than an item to display, to present or to admire from afar. We now look to art as a means to express one’s self, a lucrative career option, an escape from reality and even as a solution to problems. We owe this to the fluid nature of art, for it can go where other things cannot. In a world where attitudes and prejudices are hard to change, art breaks through those barriers and facilitates change. Numerous opportunities in the art industry are opening many, many doors for people all over the world. Sectors such as fine arts, animation, illustration, advertising, graphic design and even fashion is booming with more talents venturing deeper into them.

So, to answer the question posed, yes art is very much relevant in the world today. It is just manifesting itself differently to suit the time that we are in. Digital and interactive media design is an art form gaining traction, similarly to movie and game art which is also becoming increasingly popular among the masses. All this is art, just taking on different forms and adapting to the digital era that we now find ourselves in. However, there are many who acknowledge the importance of art, but deem it inferior to science, logic and the likes. While the roles played by science are indeed important, this does not negate art’s relevance at all. It needs to be understood that optimum development can be reached only when we use both our left and right brain functions, and for this to happen, we need to view the arts as equally relevant to their scientific counterparts. To put it simply, “we need to stop viewing art as the cherry on the cake, and start treating it as the yeast”. Only then will we be able to reach our full potential and growth.

Addressing Misconceptions on Creative Careers

It is common for careers with a science or math background to be celebrated by many. Doctors, engineers and lawyers, these are all really great career options. But what is it about the other side of the coin that warrants mixed reactions from many? Creative careers are almost deemed as fun options for those who are looking for a casual, laidback future. This cannot be further from the truth. Creative careers make up some of the most prominent and lucrative jobs in the workforce. Banishing this misconception surrounding it would definitely help to boost the already booming sectors further. Below we set the truth straight on a few interesting creative industries, namely illustration, digital media design and fine arts.

The common misconception surrounding the illustration industry is that it is only about drawing and producing images; however it is much bigger than that. Currently, the global illustration market is worth a whopping $67.4 billion. The market for illustrators is huge and with the rise of technology there is also much demand for them. Most believe illustration to be a purely hands-on job revolving around the sketchbook, pencil, brush, and so on, however, a great deal of software is used in this field. From basics such as Adobe Photoshop and Illustrator to more complex ones that allow illustrators achieve desired artistic effects. Upon learning all these skills, creatives can venture into the illustration industry and choose a career of their choice. In the movie-making industry alone there are numerous opportunities present. Examples of career choices for illustrators in the cinematic industry are illustrator, digital artist, matte painter, comic artist, texture artist, storyboard artist, cartoonist, conceptual rendering artist, film director and much more!

Another creative career that gets a lot of flak is digital media design. The multimedia industry is reputedly worth a hefty $151, 966 million. Digital media refers to any media that is tech by nature, such as software, digital images, digital video, video game, web pages and website which include social media and more. Given the wide scope that it has, the job opportunities in this field are abundant and highly successful. Digital media designers use a multitude of software such as Adobe Creative Suite, Premiere, After Effects, Dreamweaver, 3ds Max, Arduino, Autodesk Entertainment Creation Suite and more to create designs, illustrations, videos, 2D/3D objects and storyboards. Interactive media is a branch of this field which allows users to interact with the technology as opposed to just using it passively. Graduates can opt to be web designer, production director, video editor, compositor, visual effects editor, motion graphic designer, interface designer, film director, game maker, graphic designer, UI/UX interface designer and more.

Fine art is one industry that has been around for a long time, it encompasses art all the way from ancient times, to more recent contemporary type. It involves using various mediums such as clay, paint, marble, metal and more to create statues, portraits, busts and etc. Although many regard it as a dying trade, this could not be further from the truth as it is currently valued to be $67.4 billion. Fine artists can explore a number of careers such as printmaker, muralist, sculptor, window display artist, art director and even get into the education industry.

The estimated market value of these industries are proof that creative careers are definitely lucrative and can keep up with the standards of more conventional lines such as medicine, architecture and more. Youth who have a passion for the arts should follow their interests and pursue a creative career as it will not only be fulfilling, but very successful too.

Why Interior Design Is the Perfect Career Path for You

Why Interior Design Is the Perfect Career Path for You

The art of interior design lies in being able to transform any space into one that is both awe-inspiring and enjoyable to live in. Now, interior design is seen as a way to express one’s personality, dreams and ambition, and a key person who makes that happen are interior designers.

The common misconception surrounding an education in interior design is that the career choices are limited. A graduate of interior design is thought to be able to only pursue a career as an interior designer. However, this is not the case as there is a myriad of options to choose from. Many graduates from The One Academy went on to become furniture designers, film, TV and stage set designers, model makers and even interior contract managers. As such, having an education in interior design opens up a host of possibilities for the students to delve in after they finish.

The local interior design industry has also seen its fair share of increase in the recent years. More and more consumers are enlisting the help of professionals to transform their work, entertainment and home spaces to something better than before. New trends such as green roofs, indoor greenery, landscaping works are being implemented to ordinary living spaces, something which has not been done in the past. These trends are expected to grow and change throughout the years, paving the way for more interior design enthusiasts to grow their careers.

At The One Academy, we take pride in offering courses that not only meet industry standards but also challenge and help creative students to grow while gaining knowledge. Students will learn the best of both residential and commercial interior design ranging from site study, space planning and interior concept development to lighting and furniture design, learning to identify, research and creatively solve problems relative to function and quality of built environment. Upon completion, students will be able to plan and design commercial and residential building interiors for effective use with emphasis on space creation, planning and factors that affect our responses to living and working environments. This ensures that when students graduate from The One Academy, they are ready to take on the industry.

Besides that, the range of educators we have at The One Academy are top notch as well. The head of the Interior Design department is none other than Dr. Eric Leong. He is a renowned interior designer with extensive experience in the field. He started his interior design make-over show2001 with ‘Casa Impian’ and it was the first home interior make-over show in Malaysia. Years on, he still has the same fiery passion for the subject and guides students to encourage them to take over the industry. He heads a fine team of lecturers who share the same vision, to educate and nurture young creative minds and equip them to be successful in the future.

Whether you are an artistic individual with an eye for detail or the creative sort with a knack for wide spaces, fret not as you will find a place in the interior design industry.

Why Interior Design Is the Perfect Career Path for You

Is Fashion Education Relevant Today?


Fashion. We see it all around us and we know it is ever-changing. Different seasons bring different styles and trends. However, where does it all begin? Some argue saying that fashion is a feeling, an expression of what goes on inside whereby others say fashion is a reflection of personality. All this may be true, but it still does not answer the question of whether fashion education is relevant today.

When one hears about fashion education, they are more likely to think about students sitting on stools and practicing sewing, models being taught how to walk on the runway or even groups of students sitting in lecture halls watching a fashion show in the name of education. All these, though likely, is not all that fashion education has to offer.

A fashion student at ESMOD is presented several modules throughout the course. These modules range from History of Fashion, the Business of Fashion, and Pattern Making to learning the French language. At ESMOD, fashion education is seen not only as a course to gain knowledge about fashion but also equips students to gain real life skills that can be used throughout the industry such as communication skills, business skills and more.

As a result, ESMOD fashion graduates are ready to enter the world of fashion armed with not only the skills to make it big there, but also to make it big anywhere.

The fashion programme offered here is modelled after the education one would receive from one of the fashion capitals of the world, Paris. This 3-year program, based on syllabus from Paris, combines the creative element in Fashion Design and the practical or technical skills in Pattern Making, Stylisme and Modelisme which includes the process of draping, cutting and sewing. The combination of these disciplines is what gives ESMOD’s methodology its added value and gives its graduates their unparalleled expertise. Students will learn to design and construct a collection of clothing in various domains of the fashion industry, specialising in a specific market in their final year.

To answer the question posed, fashion education is more relevant now than ever before. Day by day, new trends emerge and old trends are reimagined. Fashion is one of the highest grossing industry with a whopping 3 billion dollars value. Fashion education remains as relevant option for ensuring demands are met and the industry continues to grow. ESMOD plays a role in ensuring young talents from all over are given the opportunity to take the fashion world by storm and leave their mark, starting with an excellent education.


The Fine Arts: Flourishing or Falling?


Fine arts refer to content created through music, theatre, drawing, painting, or sculpture. All of which have been around for a long time. It is said that the addition of fine arts into one’s education is vital to mould them into becoming a well-rounded individual. However, nowadays many prefer to disregard it completely stating that it is an industry that is spiralling down. Parents prefer that their kids take up courses that are tinged with technology and digital elements to prepare them for the future. They worry that the fine arts industry will not be able to secure a good future.

However, this cannot be further from the truth. Just last year, the fine arts industry experienced a jump of 12% in value and is estimated to be worth US$ 63.7 billion. These numbers have seen a steady increase in the recent years and are expected to continue rising in the future. The reason behind this is simple, the fine arts is steeped with culture and knowledge that transcend time, and as time passes, more and more people are being drawn to the enigma of the fine arts just as before. From sculptures to paintings, from music to plays, consumers now are stepping away from the digital world with a yearning for the simpler times.

The One Academy’s Fine Arts program is more than equipped to produce talented artistic individuals who will one day be regarded on par with the likes of Leonardo Da Vinci, Pablo Picasso, Vincent Van Gogh and more. Students will get the opportunity to not only learn the ropes of fine arts but also organise exhibitions of their own for all to see. Modules such as Figure Studies, Visual Language, Ceramics and Computer Application ensure that each student receives a wholesome education that pays ode to the past and prepares them for the future.

The courses at The One Academy are taught by none other than the industries finest, comprising of art directors, renowned artists, and talented individuals all of whom have an extensive knowledge and experience in the field of fine arts. Besides that, conventional teaching methods are done away with and replaced with more comprehensive learning which includes industry visits, Masterclasses and sharing sessions during which students get exclusive insider insight by professionals.

This 3-year programme course is monumental programme that towers over the rest because it centralises on the importance of concrete fundamental fine arts studies to help students develop the ability to transfer their ideas into works of art, understand the relationship between art and time and develop a research and analytical mindset in cultural elements and creative directions. At the end of the course, students will possess artistry and market abilities to transform into profound artists and produce sought-after masterpieces.

The career options that await a fine arts graduate is plentiful such as artist-in-residence, muralist, sculptor, art director, art critic, comic artist, screenwriter, cinematic art designer, even gallerists and exhibition curators to name a few. Therefore, it is without a doubt that the fine arts industry is flourishing now more than ever and is indeed an excellent choice for future success.

What does creativity mean?


When the word creativity is Googled, the definition that comes up is ‘the use of imagination or original ideas to create something; inventiveness’. Further research shows that creativity is regarded as a discipline, meaning a branch of knowledge which is studied in educational institutions. Some believe that creativity is intangible whereas others see it something that one can hold, touch, taste, hear or see. While all this answers are not wrong, it hardly sheds light on what creativity actually means.

The word creativity is derived from the base word create. This leads to many people believing that creating something new makes one creative, whereas taking an existing product, service, idea or concept and making it better is understood to be innovative. Following this, creativity can be both tangible and intangible depending on the item created. Others equate creativity with the mind, something equivalent to intelligence or common sense. This makes it more mental than physical. Studies show that those who have a healthy balance of creativity often become more successful than those who don’t possess the particular trait. This begs the question of whether creativity is a product of nature or if it is nurtured?

There is no clear cut answer to this question. However, this just means that there are a multitude of answers to choose from, and not a single one of them is wrong. Creativity is a trait, a skill, a personality type and it is also an item, product or service that is unlike any other. Some people are born creative whereas others are bred creative. A quick search online reveals countless animals coming up with creative way to one-up their human counterparts, which suggest creativity is present not only in humans but animals too. However, more and more people are falling victim to the idea that creativity is not as important as intelligence, bravery, empathy and so on. In Malaysia, the lesser popular creative or Arts stream is seen as a dumping ground for all those who didn’t make the cut into the Science stream. This could not be further from the truth.

At The One Academy, we believe that creativity is vital in all aspects of life. We trust that creativity should be harnessed and is a key aspect to reaching success in the future. The students at The One Academy are given many opportunities to experience creativity as well as nurture it to reach greater heights. This is not only in education and within the classroom but is also practiced out of the four walls through workshops, talks, sharing sessions, Masterclasses and more. But the one motto that we hold onto strongly is that here, Masters train Masters. We understand that there is no better person to educate another about the creative industry or its workings than an industry expert who knows it like the back of their hands. Students benefit from this as they are exposed to first-hand experience from a creative soul much like theirs. This allows them to connect with not only their peers but also their educators which in turn helps them gain valuable insight and knowledge. Do not miss the opportunity to harness your creativity and put it to good use, drop by The One Academy and kick-start your journey immediately.

The Top 3 Mind-blowing VFX Movies of All Time

What do the Harry Potter film series, Jurassic World, Avatar and Pacific Rim have in common? They are all products of excellent visual effects coupled with a great story. They are also movies that grossed millions, some even billions worldwide. Visual effects, or more commonly known as VFX are effects added digitally in post-production to, for instance, create entirely new backgrounds, add characters or creatures, remove or add objects and fix production issues. This is not to be confused with SFX, or special effects that refer to live-action illusions made during production to create practical effects.

VFX is now used widely among many films and series to generate effects that cannot be done during production. The popular series Game of Thrones enlists VFX to create the dragons that are seen throughout and so does the Netflix original series Stranger Things. However, in the recent years, VFX has been taken to a whole new level with more and more movies creating effects that can hardly be believed to be unreal. The following are five movies that do just that.

Coming in at third place is the movie Interstellar, which looks at the possibility of human inhabiting a new planet when Earth seems unfit to be lived in. Astronauts were sent across the galaxies through a wormhole in search of a new home. The effects in this film won scores of awards making it one of the most memorable films done with VFX.

Second place goes to the movie Terminator 2: Judgement Day. Although this is not a recent film, the VFX that was incorporated into it was stellar given that it was produced during a time when there wasn’t much technology for visual effects. The creators used a combination of Photoshop, Kodak scanners and a whole of patience to create the iconic T-1000, Terminator 2's iconic liquid metal cyborg. 

The film that is regarded as iconic in terms of VFX is Avatar, James Cameron’s milestone creation. Although the movie was shelved in the beginning due to the standards of technology being rather low, it was picked again in 2009 and with the help of a team of VFX crew, it set out to make movie history. Till today, the details in the movie are still impressive to see.

Given the consumer’s want for entertainment that is mind-boggling, fun to watch and relatable, film-makers now are turning to VFX to give their movies a leg-up. That is where education in VFX comes in handy. The One Academy, like many internationally acclaimed institutions, offers a tailor-made course in VFX that fulfils all the needs of the entertainment industry whilst still appealing to the younger crowd.

This 3-year course offers students an innovative learning environment to develop their knowledge and practical skills on how the VFX field integrates computer graphics and 3D components with live action plates. At the end of the course, students are able to gain interpersonal and hands on production skills which will lead them to wider career paths and get acquainted with the latest information technology in the VFX industry. Begin your career in VFX with The One Academy and set forth to make movie history. 

Putting Heart and Soul into Illustration


What is illustration? Illustration is creating an image to communicate a message or an idea, and can be done in any medium as long as it is a visual representation of something. You might find illustration in films, games, picture books, magazines, advertisements, fashion and more. An illustration is a drawing, painting or printed work of art which explains, clarifies, illuminates, visually represents or decorates. Illustrators often produces the imagery themselves, conjuring up the image in their mind and transmitting it by hand.

Types of illustration are basically divided into traditional and modern. Traditional techniques include woodcutting, metal etchings, charcoal, lithography, watercolour, gouache, acrylic, collage, pen-and-ink, and perhaps the most popular type – pencil. Techniques for making illustration changed over time, as materials are also changing and evolving. With the digital era evolution, artists have started working digitally with the help of 2D/ 3D software such as Adobe Illustrator, Photoshop, After Effects, Premiere, Google SketchUp, Blender and ZBrush. The digital tools and techniques imitate traditional materials and effects achieved with them and it is easy to switch different materials and experiment.

Due to the rise in demands towards the digital entertainment sector such as film and games, The One Academy acknowledges the need to provide a holistic education in order to supply industry-standard talents into the industry. The institution’s Diploma in Illustration, Movie & Game Art, which has been continuously improved and revised as an endeavour to keep an up-to-date syllabus for students, will be able to fuel the local and international entertainment sector by nurturing world-class graduates.

Students are comprehensively trained to develop in-depth concepts and ideas before presenting them through visual representations that are able to capture the audience’s attention. Hands-on explorations in a variety of mediums, techniques and styles aimed for commercials, films, animations and games will equip students with the necessary knowledge and ability to adapt to a multitude of career options. Their skills will be honed through courses like Design Fundamentals, Perspective Studies, Concept Design, Figure Studies, Visual Development and Cinematic Storyboarding, just to name a few.

In addition to an international-standard syllabus, The One Academy also employs a unique teaching method that is based on the ‘Masters Train Masters’ philosophy whereby international professionals in the creative industries are curated to impart their invaluable insights, experience and advice of how it is like to be successful and what it takes, besides also conducting classes to enhance students’ skills. Guiding the students as Movie & Game Art Course Director at The One Academy is Eduardo Peña, best known as the concept artist of The Hobbit trilogy.

If illustration is something you are passionate about and have a knack for, take that step towards a fulfilling career with options such as an illustrator, digital artist, comic artist, visual merchandiser, concept artist, art director, storyboard artist, graphic designer, desktop publisher, matte painter and more. After all, a career is only rewarding if you are doing what you love.

Get Digitally Creative with Digital Media Design


Movies, TV shows and video games move, excite, entertain and compel us partly because of their creative visual effects. As technology gets more sophisticated day by day, the robust, fast-paced and ever-changing digital era encourages everyone to be hooked to their devices. The demand for digital content and digital experience have grown tremendously to provide for the targeted audience in what has been deemed a necessity in both working and personal environments. The advertising and marketing industries have jumped on this trend of using multiple forms of media to reach wider audiences. Game makers are also taking advantage of innovations in digital media design.

In tune with the changes brought about by the media revolution, the Digital Media Design programme is a comprehensive curriculum which emphasises the development of computer graphics technology, including the creative process. The possibilities in the digital multimedia arena are endless. It requires both creative and technical skills to integrate two or more types of media, such as a combination of audio, animation and text. A combination of computer graphics technology advancement, aesthetic sense and creative ability creates new opportunities in the fields of broadcast design, movie titling, motion graphics, special effects, interactive design and web design.

Digital media designers draw, shoot and edit video content and photos, write scripts and create animated narratives. Using computer software, they create designs, illustrations, videos, 2D/3D objects and storyboards using software such as Adobe Creative Suite, Premiere, After Effects, Dreamweaver, 3ds Max, Arduino, Autodesk Entertainment Creation Suite and more. Art skills such as drawing, photography and composition gives a foundation for animation, 3D design and motion graphics. Programming and web skills such as HTML and CSS help strengthen that foundation.

Heading The One Academy’s School of Multimedia Design with core disciplines Digital Media & Interactive Media is Cheang Lin Yew, a key figure in the industry hailed as Asia’s Most Reputable Digital Media & Interactive Media Designer. Under his tutelage, students will take part in interactive installation, web design, imaging and illustration, digital storytelling and animation, typography design, motion graphic design, photography and video production among others. These help to establish and develop a range of skills and practices used for designing digital media, enabling learners to work effectively in the context of current and emerging internet technologies and platforms. Students will learn design methods that emphasises on creative thinking and sharpen the ability to generate free-flowing ideas and vital skills for communicating ideas visually.

Graduates may consider career options as a digital media designer, installation artist, web designer, game designer, motion graphic designer, film director, UI/UX designer, social media strategist and many more. Fret not, as career opportunities are abound in this technologically advancing age, as more and more industries are moving towards digital platforms. Recognising this growth in demand, The One Academy, one of the world’s best art & design colleges, is offering advanced, industry-driven Digital Media Design courses at both degree and diploma levels.

The Wonderful World of Digital Animation


Some of the animated films that we have seen in our childhood remain in our memories even as adults. Take for instance, the Toy Story movie franchise; the film’s take on unanimated toys coming alive when no one is looking, seemed so plausible as children who dreamt of nothing more than to share the same bond with our favourite toys. Frozen, Minions and Toy Story 3 are the top-grossing animations of all time, produced by some of the largest animation studios – Disney, Illumination and Pixar respectively. Their box-office earnings alone surmount to over billions of dollars, as their success contributed greatly to the growing of 3D animation worldwide.

An animated film’s ability to evoke various feelings and emotions in people of all ages, is a testament of how much effort and dedication is put into the making of a movie. Animation is not just about drawing and putting frames together, but requires a deeper understanding to portray the fluidity of movements, accurate facial expressions and realistic characteristics. Animation is about bringing characters to life. While it is a very demanding and competitive discipline, for the professional animators in the field, all the hard work is worth that magic result on screen.

The Digital Animation field is a multi-billion dollar industry that is growing rapidly worldwide, and the need for animators has been steadily rising each year. While an animation production involves ideas, creativity, artistry and technological mastery; a strong mastery of art, imagination and effective storytelling skills are required to keep audiences engaged and entertained. A full-fledged animated feature film may require a studio to take up to a thousand talents to make and market.

Here at The One Academy, students will be able to achieve high level of success as they are taught and trained to translate their imagination into virtual reality, to recreate childhood memories and to make jaw-dropping experiences. Students will learn about posing, drawing, appeal, principles of motion, acting, and the classic principles of animation that truly add life and originality to character animation. Students will be engaged to produce an animated short film to train their imaginative and creative minds to develop scenes concept for production. They are encouraged to explore a variety of creative avenues to produce innovative and rewarding works.

In nurturing the future generation of creative talents, The One Academy's teaching philosophy of ‘Masters Train Masters’ rings true in our dedication to invite international industry professionals to conduct master classes where they have imparted their valuable experiences and industry knowledge to the students. We are honoured to have animation experts from all around the world who has worked on Hollywood blockbuster movies such as Life of Pi, Minions, Inside Out, Toy Story, The Avengers, Transformers, Star Wars, The Lord of the Rings and The Hobbit trilogy.

Aspiring animators may consider career options such as 2D/3D animator, video game animator, character/environment designer, 3D modelling, matchmove artist, storyboard artist, rigging lead, concept artist, compositor, visual effects lead and many more.

The Many Interesting Facets of Advertising & Graphic Design


Ever had an advertisement appeal to you to buy the product or try the scrumptious and mouth-watering food it offers? If your answer is yes, then the advertisement has done a great job of provoking your interest and everybody else’s. That is the power and ability that advertising holds. It plays a role to inform and persuade to tell us about a particular product or service, becoming part and parcel of our everyday life that helps us make essential purchase decisions in our lives.

Living in an information society means being surrounded by words, pictures and sounds. In the ever-growing consumer market, vendors are always in need of an approach to market their products or services in ways that will best arouse the public’s interest. In this era of innovation, advertising methods have only expanded to include a myriad of components in design that are eye-catching, attractive and successfully gets the message across.

Today, designers must be aware of international lifestyle and market trends, and cultural differences that affect the meaning of words and symbols, to determine effective marketing approach and package the idea visually. Advertising & Graphic Design goes beyond learning how to draw well; it includes churning out creative ideas and designs, problem-solving, production and creative strategies.

At The One Academy, the Advertising and Graphic Design syllabus is curated to ensure students are continuously exposed to great advertising that they may study its characteristics, understand the creative process and stay inspired. Students will be taught and trained comprehensively, equipping them with the skills to thrive in the industry. Advertising is no longer limited to print and is ever-changing, evolving to adapt to current trends. Here at the academy, the students of Advertising dabble not only in this field, but also get the opportunity to collaborate with the Multimedia Design students to produce content that keeps up with industry demands.

As part of its ‘Masters Train Masters’ coaching philosophy, The One Academy also collaborates with the world’s best multi-award winning advertising agencies and engage its executive creative directors to share their extensive knowledge to its students. Each speaker engaged have decades of experience in the advertising industry and have led their agencies to win multiple awards such as Thomas Kim, ECD for Cheil Worldwide, Korea, who was ranked No. 8 according to the Directory Big Won Rankings; Tan Chee Keong, Asia’s No. 7 in Top 20 Most Awarded Creative Directors in Asia who was also The One Academy graduate; Gigi Lee, Y&R Malaysia’s award-winning Executive Creative Director; Alvin Teoh, NagaDDB’s highly decorated Executive Creative Director; and more.

There are various jobs in the advertising field, which include creating advertising campaigns as well as company identities, brochures, packaging, calendars, posters, TV and radio commercials, newspaper and magazine advertisements, publication designs and more. Graduates may look to career options as a creative director, art director, graphic designer, type designer, packaging designer, editorial designer, account director, copywriter and more. If you like brainstorming for fresh and creative ideas while enriching the industry with brilliant branding and campaigns, then this is the career path for you!

Living in 3D


In this day and age, technology has made it easier to get things done faster and with more accessibility. With the right tools and tutorials easily found online, recent trends see more and more people dabble in do-it-yourself (DIY) projects. Not only is it cost and time-efficient, makers are also able to build just about anything according to their own ways and styles, achieving the desired outcome.

Such a means is with 3D printing, which has been making major waves in just about every industry, hobby and educational setting. 3D printing, like its name suggests, is a printer that can build three-dimensional objects. The 3D printing technology is immensely popular and is making rapid advancements, making manufacturing stuff easier than ever before. One might think that the cost of 3D printing is very high, but the truth is that while the initial cost of set-up is high, it is less when compared to labour and other costs involved in manufacturing the product in the conventional way.

This has paved the way for customized products, allowing individually unique creations. With just raw materials, a blueprint and a 3D printer, one can print any design no matter how complex it might be. An object is created by laying down successive layers of material until the object is created. Raw materials include the likes of plastic, wood, paper, metal, resin and glass. 3D printing could also be kinder to the environment if it saves resources, promotes waste-free production and consumes less energy.

From designing, customizing and creating unique furniture, 3D printing technology has transformed the way furniture is manufactured, making life easy and interesting for interior designers and manufacturers alike. As a fairly new concept, it offers great advantages for home decoration with countless possibilities for design. Having a unique, 3D-printed furniture could make it the centrepiece of a home and a topic of conversation. 3D printed furniture isn’t just interesting to look at, it is practical as well.

Products such as chairs, tables, lamps, wall decorations, bookshelves and decorative pieces with organic designs can be gorgeously 3D-printed without restraints, something that is hard to replicate by traditional methods. With technology’s deliverance of modernisation, houses can now also be printed. These houses, which cost just a fraction of the standard price, also serves a greater purpose as an affordable housing alternative for people in need, especially those who are affected by natural disasters and wars.

3D printing technology has also made its way into the education field. In line with The One Academy’s pledge to offer the best of creative education with state-of-the-art facilities, its students are no stranger to this technology. With courses such as Digital Media Design and Interior Design, 3D printing technology helps facilitate the execution of their design ideas and showcase their creativity for improved development. Interested in these exciting courses and creative education? Learn more by paying a visit to The One Academy!