Bachelor of Public Relations (Honours)

Application Dates
Course Overview
Type
Bachelor's Degree
Tuition Fees
Malaysian Students: RM 33,200
Location
Kuala Lumpur, Penang
Duration
3 years
Study Field

Faculty

Faculty of Communication and Creative Industries

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Intake Month

June

Course Overview

Public relations professionals are sources and producers of information for organisations and businesses. They are the information providers sought by the media, client organisations and also the public that they represent. This programme develops students' industry and experiential expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce capable PR practitioners, media liaisons and strategic managers, it entails courses in corporate communication, crisis management, integrated marketing communication, advertising, social media, public opinion, and media ethics. Students' experiential skills are enhanced via case studies, campaigns management and internship.