Bachelor of Arts (Hons) in New Media and Advertising

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Application Dates
Course Overview
Bachelor's Degree
Tuition Fees
RM 64,900 (Malaysian student)
George Town, Pulau Pinang
3 years
Study Field

Course Overview

Our program seeks to address the new demands of managing the social media element in advertising. Through our programme, students will be able to obtain cutting-edge industry standard's knowledge and practices. This is achieved through collaboration with our industrial partners and in their final year projects. Furthermore, having students undergo relevant internship placements helps them gear up with the latest developments in the industry.


Department of Mass Communication


This degree programme provides a pathway to:

  • Postgraduate study: With this programme's solid foundation in new media advertising, students are able to pursue a Master's degree in advertising or communications studies.
  • Career opportunities: Copy Writer, Social Media Specialist, Online Brand Strategist, Online Publicist, Media Sales Executive, Marketing Communication Manager, Digital Content Producer, Media Planners, Project Manager, User Experience Specialist.

Entry Requirements

*STPM: 2 Principal Passes

*GCE ‘A’ Level: 2 Principal Passes (EE)

*UEC: 5 Credits (Min B6)

*Foundation/ Matriculation: Pass with CGPA ≥ 2.00

*Australian Matriculation/ Foundation:  ATAR score of 55


  1. Recognised Diploma with CGPA ≥ 2.00 and Credit in SPM/O-Level/UEC English OR;
  2. Diploma Media and Communication (Credit in SPM/ O-Level/UEC English is not required)

Open Day

December 2019

Next Intake Date

  • 26 August 2019
  • 22 September 2019

Applications Open Date & Application Deadline

Send in enquiry to find out more