What is it?
E-commerce looks into how companies can use the Internet and other electronic technologies to increase profitability, improve market share, enhance customer service and deliver products faster. More companies are now looking for employees who understand the business aspects of e-commerce and have the technical skills to exploit its potential.
What will you study?
The course aims to provide you with the technical knowledge, creative skills and business knowledge for you to contribute in the area of conducting business over computer networks. You will learn how to make use of the interactive capabilities of computers and computer networks to start, manage and promote businesses.
Accounting; economics (micro- and macro-); business law; business statistics; e-business procurement management; business forecasting techniques; cybermarketing; entrepreneurship; web multimedia; website database interactivity; dynamic web applications; computer network infrastructure.
Typical course duration
A degree in e-commerce will take at least three years to complete.
There are no specific prerequisite subjects for this course.
What do graduates do?
You could work for any organisation with an online presence, eg banks, retailers and other industries. You would be in charge of web development with respect to transacting on the Internet, content management, market research, customer management, etc.