#BeAnAwesome: Art Director
Art directors are found in almost all media industries – advertising, publishing (books, magazines, newspapers etc.), TV, film and increasingly, the Internet.
In general, the art director is responsible for defining the visual and audio elements – illustrations, photos, colours, music etc – that will effectively communicate a given message. For example, an advertising art director works together with a copywriter to select the imagery and visual themes that will sell a product or service to a defined target audience; an art director for a magazine publisher designs layouts that include carefully chosen photos and illustrations to attract readers to an article.
An art director oversees the visual components of a particular media such as print, film, and theatre. You will work closely with a team of creative individuals such as graphic designers, visualisers, production managers and account service staff to creatively communicate ideas to your audience.
Art directors need to be versatile and are rarely specialised. Depending on their background, they may be better at writing copy or creating visuals to go with copy, which both go hand in hand.
Academic and other requirements
A qualification in graphic design, mass communications, fine art, media or advertising will be an advantage.
Personal skills and attributes
Do you have creative and artistic flair? Do you have good communication skills as well as visualisation skills?
Art directors can work in advertising, publishing or production companies. They can also work in corporate communication departments of large companies.