#PeopleStories: Marketing Consultant

Are you interested in marketing and dream of being a marketing consultant? Read the career journey of a marketing consultant, Roberto Cumaraswamy from Roberto Cumaraswamy Consuting.
Roberto Cumaraswamy
Marketing Consultant at Roberto Cumaraswamy Consulting

What do you do?

When I am not dreaming of being a professional gaming YouTuber, I am a marketing consultant. I help brands and business owners get more customers and make more profit using better marketing. I start a project by diagnosing the client’s business problems. I then devise a strategy aimed to solve those problems and produce the desired results. But a strategy is worthless without implementation, so my job really begins when I start executing the strategy with the client and their team.

How did you get here?

When I graduated from high school, I had no idea what I wanted to do. All I knew is that I loved Indiana Jones movies, so I thought I’d study Archaeology & Ancient History at university. To my disappointment my university professors looked nothing like Indy, so early on I realised archaeology as a profession was not for me. I finished my degree anyway and came back to Malaysia with no clue what to do. I took a job as a management trainee at an international hotel. My pay was RM750 per month! I lasted four months.

Anyway, I decided that a solid grounding in business might be useful so I went back to the UK and completed a postgraduate Business Administration course. It was there that I discovered my love for marketing and upon returning to KL, I decided to pursue that field. I landed a great management trainee job at an international tobacco company and went from there. In the last 20 years, I’ve worked as an employee for a range of big companies, agencies and startups.

Why do you do it?

Marketing is fun. You’re responsible for convincing someone that your company has the best solution to help them with their needs. That takes a well-balanced analytical and creative mind. If you are lucky to work for a company whose products or services you really believe in, then you feel even better that you’re genuinely improving the lives of customers. So pro tip: try and work for companies you really believe in, even if they may not always pay the most. In the long run, you will be much happier!

Who should do it?

Most people would say that to be a good marketing person you have to be an outgoing, sociable type. Perhaps that is true for certain disciplines like PR and sales. However, with the advent of the internet, marketing is so much more complex and data-driven than it used to be. So, within marketing there are areas that would suit different personalities. From guys who love analysis and problem-solving, to the creative artistic types up, right up to the more sales-oriented people types. So, if you like the idea of being directly responsible to grow your company’s business, then I can recommend a marketing job for you. Welcome on board!

Where can you work?

As a marketing professional, you can literally work anywhere and for any type or size of company. Every business needs marketing. You could be a generalist marketing manager working for a brand or work for an advertising agency. Or you could be a specialist working in digital marketing, marketing automation or data analytics. Or you could have your own business and provide companies with specific services such as events, PR or content. Your horizons are only bound by the breadth of your imagination and drive. Bon voyage!