What is it?
If you've got the gift of the gab and loads of innovative ideas to share, this course is for you. Some areas you can specialise in include: advertising, product development, consumer behaviour and market research (finding out what people are buying, why, where and how). these are all part of the whole that will enable you to produce effective and strategic marketing plans.
What will you study?
The study of marketing is concerned with undertanding the behaviour of customers and consumers, and how markets function and evolve. It also studies how firms position themselves in relation to markets and how marketing contributes to organisational performance. You will familiarised with marketing strategies and the methods that are available. By the end of the programme, you should be equipped with an understanding of fundamental marketing principles and the ability to analyse and address problems, opportunities and risks involved in marketing.
- Advertising and sales promotion
- Business management
- Consumer behaviour
- International marketing
- Marketing communication
- Marketing research
- Principles of direct and indirect marketing
- Retailing and merchandising
- Strategic marketing
Typical course duration
It will take at least three years to complete a degree in marketing.
There are usually no specific subject requirements.
What do graduates do?
Graduates can work in many industries that require marketing. They can also pursue careers in advertising, public relations, event management, direct marketing etc.